AI Decision Log

Audience Added

08:45 AM

Proposed: Add LAL 2% audience segment

Retargeting - Cart Abandoners

Reasoning:

Current audience reaching 78% saturation. Adding LAL 2% would expand reach while maintaining similar quality.

Confidence

71%

Decision Factors:

Audience saturation: 78%35%

LAL 2% historical ROAS: 3.8x30%

Frequency trending up: 3.120%

Available budget headroom15%