AI Memory & Learning
Patterns learned: 6
Strong: 1
Confirmed: 3
Hypotheses: 1
Invalidated: 1
Learning since: Jan 15, 2026 (34 days)Filter by entity:
All Entities
creative
timing
audience
budget
Strong Conviction
Video > Image by 34%
Video creatives consistently outperform static images by 34% ROAS for your audience.
95% confidence | 45 data points
Learned: Feb 3, 2026Impact: +$2,340 saved
Confirmed
Best hours: 6-9 PM
Ads perform 2.1x better between 6-9 PM on weekdays vs. other hours.
82% confidence | 28 data points
Learned: Feb 8, 2026Impact: +18% CTR
Hypothesis
LAL 1% > Interest targeting
Lookalike audiences based on purchasers may outperform interest-based targeting.
35% confidence | 8 data points
Learned: Feb 12, 2026Impact: Monitoring...
Invalidated
Weekend = better (WRONG)
Previously believed weekend performance was better -- recent data contradicts this pattern.
INVALIDATED | 32 conflicting data points
Learned: Feb 15, 2026Impact: Corrected
Confirmed
Scale at ROAS > 3.5x safely
Campaigns with sustained >3.5x ROAS can be scaled up to 30% without efficiency loss.
88% confidence | 22 data points
Learned: Feb 10, 2026Impact: +45 conversions
Confirmed
Creative fatigue at ~14 days
Creatives typically start declining after 14 days for your account.
76% confidence | 18 data points
Learned: Feb 5, 2026Impact: Proactive rotation